What Web 2.0 is, is continuously being defined or interpreted. Beyond Ajax, RSS, pastel colors and big buttons you will also find social searching (the ability to interact with the search engine and promote what they feel are the relevant results). One popular manifestation of social searching is a tag cloud or a swicki. The folks at Flickr give an excellent example of implementing a tag cloud and I recommend checking out the free customizable tools available to post a swicki to your website.

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