Nokia announced the release of a new short-range wireless technology that aims to be a valid and interesting alternative to Bluetooth that, thanks to its reduced power consumption, will be able to extend its use to a whole new range of devices.

CNet reports that “Because of their small size and low energy consumption, Wibree radio chips will make it possible and efficient to connect phones and other electronics devices to low-power watches or sports sensors and health monitors.”

Assuming that the transfer rate with Wibree is equivalent to Bluetooth this new technology will improve one of two current shortcoming to Bluetooth. The first being energy consumption and the second is the transfer rate which is still lacking for a wide range of applications. It will be interesting to see if other emerging technologies such as WUSB, that improves the transfer rate, will be able to resolve both issues.

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